The Power of Personal Branding: Growing Your Online Presence

Let’s be real—your personal brand is more than just a curated feed or a cute profile picture. It’s the feeling people get when they interact with your content. It’s your story, your vibe, and the value you consistently bring to your audience.

Whether you're an influencer, entrepreneur, or just starting to explore your online presence, personal branding is the secret sauce that sets you apart in a sea of content. And the best part? It starts with being authentically YOU.

What is Personal Branding?

At its core, personal branding is the intentional way you present yourself online. It’s how you showcase your passions, strengths, lifestyle, and purpose—so that others can recognize, connect with, and remember you.

Think of it as your digital first impression—across platforms like Instagram, Pinterest, TikTok, or your blog.

Why It Matters

Your personal brand can:

• Build trust with your audience

• Attract brands and affiliate opportunities

• Create loyal community around your content

• Open doors for collaborations, sponsorships, or business growth

People follow people, not just products. When they relate to your story, they come back for you—not just what you're selling or sharing.

5 Ways to Grow Your Personal Brand Online

1. Define Your Core Message

Ask yourself: What do I want to be known for? For you, it might be a mix of faith, fitness, family, beauty, and entrepreneurship. Stick to your pillars—this creates clarity and consistency.

2. Stay Aesthetic, Stay Consistent

From your fonts and colors to your captions and tone, your visual brand matters.Use tools like:

• Canva for templates

• Lightroom presets for a cohesive feed

• Planning apps like Planoly or Later

Consistency builds recognition—and recognition builds trust.

3. Engage Authentically

Respond to comments. Show up in your stories. Be real.People love seeing the human behind the posts. Whether it’s a gym fail, a messy morning, or a faith-filled moment, vulnerability connects.

4. Showcase Value

Ask yourself: How can this help someone else?Your content should inspire, educate, or entertain.Ideas:

• Amazon finds? Share them with links.

• Fitness tips? Add mini-tutorials or carousels.

• Blog content? Create pins + story shares.

  
  

5. Use Strategic Platforms

Your blog, Instagram, Pinterest, and affiliate platforms are all tools. Each one plays a role:

• Instagram = connection + engagement

• Pinterest = growth + traffic

• Blog = authority + monetization

• Affiliate links = passive income

Make sure all of your platforms align with your brand and link back to your website.

Final Thoughts

You don’t have to be “famous” to have influence. You just have to be consistent, authentic, and clear about what you stand for. Your personal brand is your digital legacy—so let it reflect your heart, your purpose, and your story.

Start small. Show up daily. And watch what happens when people find value in what only you can bring.

Want Help Building Your Personal Brand?

DM me on Instagram @leighann.manross or check out my blog for content tips, aesthetic inspiration, and brand growth strategies.